Jack Myers is a long-time leader in the marketing and ad industry. Writing today on the new FTC report, Myers explains that “The recently implemented Forward i logo, while ambitious and well-intentioned, is a stop-gap measure intended to demonstrate to federal regulators and Congress that the industry can police itself. Ultimately, the solution is likely to evolve to a universal opt-out model combined with a requirement that consumers proactively override their opt-out choice on a one-by-one basis – essentially a reversal of existing self-regulation…the industry cannot continue to assume that partial solutions will meet the requirements of regulators.“
