Coca Cola has developed what it calls a “Facial Profiler” as part of a online marketing campaign. The idea is that it will help identify people that look like you. Here’s what the Coca Cola site says:
“Facial Profiler is a one-of-a-kind app that matches and connects people via Facebook. But before we can do it, we need to compile a database of faces around the world. So add your photo to the database. The sooner it’s filled, the sooner we can unlock the results.”
Does CIA now also stand for Coke Intelligence Agency? Will Coca Cola link people’s faces with its other forms of data collection, like MyCoke rewards?
