As we have explained to policymakers in the US and EU, the growing use of neuroscience techniques requires government scrutiny and regulatory safeguards. Even political campaigns appear to be using such methods.Â No one should be permitted, in my opinion, to devise any public effort that is designed to deliberately influence the unconscious part of our brain.
Here’s an except from a research paper by a Nielsen backed neuromarketing firm called Neurofocus.Â Â The paper is “Absorption:Â How Messages Morph into Meaning And Value in The Mind,” and was written by Dr. A. K. Pradeep.Â [published September 2008]
For example, as I cited above, we have identified 67 specific â€˜best practicesâ€™ that should be implemented when words and images are presented on a screen (any screen, from a TV or PC to a mobile phone or movie theater). They are the result of advanced neurological research into various brain functions, and especially research that has delved into the mysteries of diseases like Alzheimerâ€™s, and brain conditions like ADD/ADHD, obsessive/compulsive behavior, and bipolar disorder.
Follow these best practices, give the brain what it wants and likes most, and you stand the best chance of success for your brand and your investment. Your message or materials will be absorbed directly into the consumerâ€™s subconscious, where we can measure them for their effectiveness at the level devoid of any â€˜outsideâ€™ contaminating influences like education, language, cultural ethnicity or other factors.