excerpt: “Were seeing a fundamental shift from where traditionally marketers have targeted pages, to where they’re targeting types of people” [ says Joshua Koran, VP, Targeting and Optimization, ValueClick, Inc.].  Advertisers can tailor their campaigns for a stronger impact by better understanding the behaviors and characteristics of their ideal customers, and by serving ads only to them. The ads’ messages can be tailored to the tastes of these customers, in addition to the content near the ad…They look through an advertiser’s historic data, analyzing the behaviors of the people who ultimately clicked on an ad or converted. Software helps them mine this data to better understand which behaviors have a high correlation with conversion.
Using the insights from data mining, they target ads to people with the same characteristics of those who have already clicked or converted…”Even without knowing ahead of time which audiences are more likely to respond to a campaign, we can watch which audience are clicking and converting and begin targeting more of them.”
source:  Behavioral Targeting: 3 Methods Compared, and Tips on Simplifying Data. via Adtech.
