A good example about why mobile marketing and consumer protection should be high on the agenda of policymakers and advocates around the world. Excerpt from article on the Chair of the Mobile Marketing Association (and also a mobile ad company executive):
“Russell Buckley believes he can help advertisers reach a billion new consumers in the developing world….as chairman of the Mobile Marketing Association, Buckley has seen this emerging audience in Asia Pacific, India and South America…those billion people are waiting to be tapped… “Mobile is a big opportunity because these people don’t consume any other media. They’re probably illiterate, they don’t have access to TV, the internet or radios, but they do have access to mobiles and this is where the next billion customers will come.”
source: Profile: Russell Buckley, AdMob. Alex Farber. New Media Age. February 5, 2009 [sub. required]
