Via “The comScore 2008 Digital Year in Review [January 2009].”–
“U.S. Internet users viewed a total of 4.5 trillion display ads (standard and non-standard IAB units, includes both static and rich media, but not video) during the past twelve monhs, with the average person viewing more than 2,000 ads per month.”
Author: jeff
Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.
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