Mobile user’s unique ID makes for “Precision” Targeting [Annals of Mobile Marketing/UK/EU Division]

From New Media Age:  “David Fieldhouse, mobile manager at media agency Mediacom, said behavioural targeting is developing into a key element of online activity for many of the agency’s clients, and also in their mobile campaigns.

“We believe the deeper level of targeting capable via mobile is its USP,” he said. “Using each mobile user’s unique ID, combined with location-based targeting, enables precision and relevancy.”

exceropt from:  Mobile marketing budgets to grow 150% by 2013.  Charlotte McEleny.  NMA.  October 9. 2008.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest. View all posts by jeff