Brand marketers, including movie studios, apparently love those “viral” applications to help drive ticket sales. We will have more to say about this topic soon, including at the FTC. At yesterday’s Social Media Business School “class,” the veterans from the digital ad business (meaning those somewhat over thirty) schooled the mostly in their twenties hungry developers about hitting the big time with the largest brand advertisers. The session I attended focused on the question: “What are Brands looking for in Social Advertising: eyeballs, interactions or engagement.”
I hope brands are also looking for corporate responsibility. There will be many–including my group–which do.
