Can Social Media Find a Business Model That Protects Privacy?

It’s clear that many of those trying to monetize third-party applications are pushing the privacy envelope. For example, at yesterday’s “Social Media Business School” event in San Francisco, one panel on “Performance Advertising” discussed “[H]ow to turn clicks and leads and other forms of user response into cash.”

Social media leaders better change the ” P” in the acronym CPA (cost per action) to mean Privacy.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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