Attention European Commission: Doubleclick’s Own Warning About Google’s Growing EU Clout

In Doubleclick’s “The European search advertising landscape, 2006” report, they note that (excerpts):

“Google dominates the continent

Google dominates the search market in Europe, and this is especially true so outside the U.K. In Germany, Google’s market share approaches 90%. “The game in Europe is Google,” declared Andy Atkins, CEO of WebCertain…Google sites are also visited by a greater proportion of visitors in Europe (75%) than in the US (60%)…in July 2006, Google sites were the most visited online destinations in Europe with over 150 million unique visitors in that month. The dominant search engines in Europe are also the largest media owners—Google, Yahoo and MSN…The European online ad market is concentrated in the hands of a few major players.”

Research report press release

available as pdf via Google UK homepage

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest. View all posts by jeff