“Performics, the performance-based marketing division of DoubleClick, provides online marketing services and technologies for leading multi-channel marketers. Together, Performics and DoubleClick offer clients an unparalleled range of marketing solutions and are uniquely positioned to compare effectiveness across marketing channels for valued clients. Advertisers benefit from Performics´ custom approach to Affiliate Marketing, Search Engine Marketing, Data Feed Marketing and Online Lead Generation programs. Performics’ proprietary tracking and reporting technology platform, advanced market expertise, and active account management enable clients to acquire and reacquire online customers. Performics is the only recognized industry leader providing both Search Engine Marketing and Affiliate Marketing Services.” from About Us
Clients: “More than 300 clients, including America Online, Blair Corp., Bose, Cingular, CompUSA, Eddie Bauer, Fairmont Hotels, HP Shopping, J. Jill, Jos. A. Banks, Kohl’s, L.L. Bean, Motorola, OfficeMax, PC Connection, RedEnvelope, My Sony, Quickbook, Staples, Verizon Wireless, and Wyndham Hotels.”
FeedLab: “Performics developed FeedLab to automate cross functional processes and scale data feed marketing programs… FeedLab not only scales the delivery and optimization of data feeds, but the technology integrates input from “paid search” results, search queries and third-party information to improve the relevancy of the data feed and enhance an advertiser´s results…FeedLab also manages an advertiser´s data feed with comparison shopping engines, Web publishers and participants in the Performics affiliate network. There are currently more than 100 online publishers utilizing client data feeds through Performics.”
