“With more than 3.5 billion transactions from more than 90 million U.S. households, the Abacus Alliance Database is the largest proprietary database of consumer transactions used for target marketing purposes. Abacus combines the power of this shared data with advanced statistical modeling to help Alliance participants improve profitability and increase market share.
With the Abacus Catalog Alliance, marketers can leverage transactional data to identify new customers and optimize the profitability of their existing customer base. Abacus data allows them to understand what customers actually buy, not what they say they buy. No one else can offer them the same advantages.
Alliance membership is for sophisticated marketers who are looking for a large universe of quality names and proven modeling techniques to increase their revenue and profitability.”
From: Doubleclick UK (accessed April 15, 2007)
“The Abacus Alliance database contains transactional data with detailed information on consumer and business-to-business purchasing and spending behavior. Over the past ten years, transactional data has proven to be the most effective predictor of future buying behavior. By combining transactional data with advanced statistical modeling, direct marketing can help marketers target the potential consumers that are most likely to buy their products or services.”
From: Direct Marketing (Doubleclick UK) Accessed April 15, 2007
PS: Aliance Data acquired Abacus in December 2006. But the Doubleclick UK site contains the above information as of today.
