“CEO David S. Rosenblatt of DoubleClick Inc., which serves up some 200 billion ads a month for customers, says that every campaign now allows for 50 different types of metrics.” Source: BusinessWeek. 2006.
“In 2005, Google captured as much as 64 percent of the [paid global search] market…” Source:Clickz.
“In June 2006, Google Sites led in search query volume with 2.9 billion searches conducted, followed by Yahoo! Sites (1.8 billion) and MSN-Microsoft Sites (818 million).” [U.S. market] Source: comScore
Google’s “landmark agreement” for search and advertising with News Corp./Fox Interactive (MySpace, etc). Source: release
Google’s $1 Billion investment and “strategic alliance” with Time Warner (via a 5% share AOL). Source: release
Doubleclick’s EU-based Falk subsidiary [acquired 2006]: “Falk AdSolution is now the third-largest ad management solution worldwide, serving over 18 billion ad impressions per month. With more than 70 employees and hundreds of publisher, marketer and agency customers, Falk is well positioned to cement its leadership in the online marketing industry.†Source: Company Profile.
“In December 2006, Google Sites captured 47.3 percent of the U.S. search market, gaining 0.4 share points from the previous month. Yahoo! Sites grew 0.3 share points, maintaining its second place ranking with 28.5 percent of U.S. searches, followed by Microsoft Sites (10.5 percent), Ask Network (5.4 percent) and Time Warner Network (4.9 percent)…. Google Sites led the pack with 3.2 billion search queries performed, followed by Yahoo Sites (1.9 billion), MSN-Microsoft (713 million), Ask Network (363 million), and Time Warner Network (335 million).†Source: comScore
Doubleclick’s 2006 acquisition of Klipmart, “the nation’s largest provider of online video advertising and management solutions for web publishers, agencies, and marketers.” source: release.
Resource: “What Microsoft’s MSN, Google, Yahoo and AOL KNow About You.” A very useful and well-written article by Elise Ackerman of the San Jose Mercury News. It’s a chilling description about how much information is already being collected about all of us.
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