That’s what Facebook’s “Chief Revenue Officer” Mike Murphy told big brands like Coca Cola and Pepsi at an invitation only event focused on better targeting teens and young adults. The “PTTOW! Youth Media Summit is an annual, invite-only conference focused on the trillion dollar young adult market.  Bringing together the top marketers from the world’s most innovative companies, the event serves as a high-level forum for discussing youth media, marketing and culture across every major industry category.”
Facebook was there pitching its wares, helping big brands better target its users. Mr. Murphy is quoted as saying that its Fan pages have become “a sustainable asset even after the campaign ends.” We all know that Facebook needs ads to thrive. But it has to become honest with its users–and privacy and consumer protection policymakers–about the data it collects and how it’s used. It’s also useful to know that Facebook doesn’t see itself only as a social media site–because it’s really part of online marketing [including increasingly for food and beverages linked to the global youth obesity crisis].
