33 Across is one of the recipients of a Google/WPP ad research reward. As 33Across explains, it “enables brand and performance marketers to unlock the power of the Social Web. Our SocialDNAâ„¢ platform uses previously untapped social data sources, in combination with advanced social network algorithms, to create unique and scalable audience segments.”  In a job posting, they add that it can “enable advertisers to deliver high-performance media programs by activating the social graph around their brands. Our patent-pending SocialDNATM platform creates custom segments of people who are socially connected to a client’s existing customers, and reveals deep insights into the social network characteristics of a marketer’s brand. Our clients include many of the top online advertisers.”
