That’s what Hitwise says, according to a recent report on search engine marketing. Online ad spending by pharma is predicted to be $2.2 billion in 2011, “up from $1.2 billion in 2008.
source: Take advantage of pharma sem: Your Rx for success. Dan Brough. Search Engine Marketing: Essential Guide. DM News. 2009
Author: jeff
Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.
View all posts by jeff
