“Medical Searches made up 45% of total online traffic”

That’s what Hitwise says, according to a recent report on search engine marketing.  Online ad spending by pharma is predicted to be $2.2 billion in 2011, “up from $1.2 billion in 2008.

source:  Take advantage of pharma sem: Your Rx for success.  Dan Brough.  Search Engine Marketing: Essential Guide.  DM News. 2009

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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