Both Google and Microsoft serve on the executive committee of the Interactive Ad Bureau, a trade association fighting against consumer privacy proposals in Congress and the FTC. The IAB just sent a letter signed by other ad and marketing industry lobbyists opposing Obama and congressional proposals to expand the ability of the FTC to better protect consumers. My CDD just sent emails to officials at both Google and Microsoft asking them to clarify where they stand on the IAB’s letter [see below]. Do our two leading online marketing leaders support financial and regulatory reform, including protecting privacy? Or does the IAB letter–and Google and Microsoft’s own role helping govern that trade lobby group–really reflect their own position against better consumer protection? Not coincidently, the IAB’s PAC has expanded its PAC contribution giving to congress.
Why does the IAB and other ad groups want to scuttle a more capable FTC? Think online financial products, including mortgages, pharmaceutical operated social networks, digital ads targeting teens fueling the youth obesity crisis, ads created by brain research to influence our subconscious minds, a mobile marketing system that targets us because it knows our location, interests and behavior. The IAB is terrified that a responsible consumer protection agency will not only peek under the ‘digital hood,’ as the Obama FTC is currently doing. But actually propose policies and bring cases that rein in irresponsible and harmful business practices. So Microsoft and Google: who are with? Consumers or the special interest advertising lobby?
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letter to Google:Â 22 January 2010
Dear Pablo, Jane, Peter and Alan:
As you may know, the Interactive Advertising Bureau recently sent a letter to Congress, along with other ad related groups, opposing the expansion of FTC regulatory authority as proposed in the Consumer Financial Protection Agency bill and related reauthorization [http://www.clickz.com/3636212].
Google serves on the executive committee of the IAB’s board. For the record, does Google support IAB’s stance that, as news reports say, if the FTC is given additional enforcement and penalty-making authority, “the FTC could essentially act as an unelected legislature governing industries and sectors across the economy.”
If Google disagrees with the IAB’s letter, I ask that it make its position public as soon as possible. I also respectfully request Google state its position regarding the Consumer Financial Protection Agency proposal, as well as its position on expanding FTC authority.
Regards,
Jeff Chester
Center for Digital Democracy
www.democraticmedia.org
letter to Microsoft:Â 22 Jan. 2010:
Dear Mike and Frank:
As you may know, the Interactive Advertising Bureau recently sent a letter to Congress, along with other ad related groups, opposing the expansion of FTC regulatory authority as proposed in the Consumer Financial Protection Agency bill and related reauthorization [http://www.clickz.com/3636212].
Microsoft serves on the executive committee of the IAB’s board. For the record, does Microsoft support IAB’s stance that, as news reports say, if the FTC is given additional enforcement and penalty-making authority, “the FTC could essentially act as an unelected legislature governing industries and sectors across the economy.”
If Microsoft disagrees with the IAB’s letter, I ask that it make its position public as soon as possible. I also respectfully request Microsoft state its position regarding the Consumer Financial Protection Agency proposal, as well as its position on expanding FTC authority.
Regards,
Jeff Chester
Center for Digital Democracy
www.democraticmedia.org
