What unites Google & Microsoft?—Advancing Behavioral Targeting!

via New Media Age [excerpt]:

AOL, Microsoft and Yahoo are among six industry players to come together for an event to educate the market about behavioural targeting.  The invite-only event on 29 September at Microsoft’s offices is targeted at decision-makers within agencies and clients.

Google, Specific Media and AudienceScience are also involved.

Zuzanna Gierlinska, Microsoft Advertising’s head of Microsoft Media Network… who helped steer the initiative, said the group wanted to help brands feel more confident about behavioural targeting.

“We wanted to get these providers together and take what’s currently been talked about broadly in the industry to the next level,” she said…

The event will cover subjects such as the benefits of behavioural targeting to users and the role of creative agencies.

Online giants unite to offer behavioural targeting tips.  Suzanne Bearne.  New Media Age.  27 August 2009.  sub required

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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