Tales of Behavioral Targeting: Barry Diller’s IAC Can “tap into rich behavioral….information” of users

The IAC Network includes sites such as Citysearch, Evite and Match.com  From Ad Age, Page C46.  April 20, 2009 [excerpt]:

“…we can tap into rich behavioral and declared information about our users.  Translation:  We know a lot more.  For example, we know if a user exercises regularly, searches for expensive restaurants in New York, is looking for a new home to purchase, has dogs or attended a bachelor party.  Analysis of these multiple dimensions of attributes (literally millions) delivers an unmatched level of insight into our users and what’s important to them.  And we’re making that intelligence work for you.”

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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