From Yahoo Advertising [an excerpt:]
“Demographic Targeting
Our more than 150 million registered users have told us a lot about themselves, including date-of-birth, zipcode, gender, and occupation, plus a wide range of self-identified interest areas. When added to standard 3rd party data, it adds up to an incredible array of demographic options.
Geographic Targeting
Based on zipcodes, we can target to states, DMA’s, election districts or virtually any other way of looking at the world by location.
Behavioral Targeting
Target visitors by what they are currently doing and have been doing. Looking for car shoppers, soccer moms or recent shoppers in any category? We have them…
Database Targeting
Match your customers with ours, and find lots more look-alikes, too.”
