Annals of Mobile Marketing: Acxiom

The database marketing firm Acxiom’s mobile marketing product promises marketers they will be able to deliver [excerpt]  “mobile content to the right user based on time, context, location, and user preferences–all in real-time…

Targeting–one to one messaging that can leverage multiple data sources, including: location, customer data, Acxiom’s world-class data and behavioral analytics.
source:  Acxiom/Mobile Marketing.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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