No so sweet on Privacy—a new “Behavioral Targeting Suite” [Behavioral Targeting Watch]

excerpt from Valueclick press release: “Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite…to cost-effectively achieve true one-to-one messaging… Dynamic Behavioral Targeting – Enables advertisers to differentiate and segment qualified customers from prospects based on their prior activity, and serve the most appropriate message using dynamic, real-time creative. This means advertisers can truly deliver the most relevant offer at the right time, in real time… Dynamic Reporting… This level of reporting detail gives advertisers ROI metrics down to each individual offer, giving the advertiser the right level of data insights they need to make informed decisions regarding best performing creatives and offers.

source: Mediaplex Releases Dynamic Behavioral Targeting Suite:
Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance [press release]. Dec. 10, 2008

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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