The marketing folks over at Google’s DoubleClick division have been trolling the movie studios to offer them marketing help. Google is now running the “Digital Movie Advertising Creative Showcase Awards.” The GoogOscars are awarded in three categories: “Theatrical Release Rich Media Ad(s),” “Home Entertainment Rich Media Ad(s),” and for a “Multi-Channel Digital Campaign.” In order to enter the contest, the campaign must include at least three of the following “interactive digital elements”–
1. Website
2. Rich media ads
3. Search campaign
4. ARG
5. Mobile
6. Viral/video webisodes
7. Virtual world
8. User-Generated Content
9. Social Networking
10. Online Game(s)
11. Digital Outdoor
12. DVD/Blue-Ray Interactive Experience/Extras
Here’s a link to the recent winners.
PS: It appears that Google is going on a digital marketing award spree! Google is also giving a travel industry award for an “integrated marketing campaign that exemplifies the best brand impact and consumer appeal.” Google has joined forces with the Hospitality Sales & Marketing Association International to deliver the award early next year.
