Google’s top executives and corporate-responsibility concerned investors should consider the consequences of the online ad company’s major promotion of Burger King and Pepsi. Google is broadly distributing two new online programming series backed by either Burger King and Pepsi via its “branded entertainment” division. A new Pepsi-backed show called Poptub, notes paidcontent.org, “resides on its own YouTube channel and is distributed through Google AdSense (via “Gadgets” or widgets), increasing the number of eyeballs for potential advertisers. Ad revenue will be split between Google, Pepsi-backed Embassy Row, and the website that hosted the clip.” CNET reports that Poptub features “perky hosts, amusing videos, promotional interviews, and a prominent Pepsi sponsorship.”
Google’s Burger King backed “Seth MacFarlaneâ€™s Cavalcade of Cartoon Comedy” is a huge online hit, Mediaweek reports. The YouTube based series “generated 14 million total views since their Sept. 9 debut across various syndication partners…One short, Super Mario Rescues The Princess, has amassed over 6 million views on YouTube alone…the Cavalcade channel was YouTubeâ€™s most popular during the week ending Sept. 12, generating millions of views in less than 48 hours… The first 10 of the MacFarlane-produced shorts are being sponsored by Burger King. The fast food companyâ€™s branded channel, youtube.com/bk, is now the second most popular sponsored channel of all time on YouTube.”
Google role as a facilitator of unhealthy food products will become part of the global youth obesity and public health debate.