Time Warner’s Platform A Wants a “Behavioral Advertising Sales Specialist”

I don’t see a concern with consumer privacy part of this job announcement. Take a look at this excerpt:

Platform-A is seeking an experienced Account Executive who will be the specialist in Behavioral Advertising Sales. The AE will be responsible for managing the relationships with current Platform-A clients and building strong partnerships with future clients. Candidates will manage behavioral business solutions to maximize revenue potential and identify new ventures. The Behavioral Specialist is expected to proactively prospect, qualify, grow and maintain client accounts to meet or exceed sales goals.
We are looking for someone to help educate clients and agencies on behavioral targeting solutions and acclimate regional sales managers on behavioral selling. Candidates should have entrepreneurial spirit and enjoy working in an exciting and fast-paced environment. Knowledge and experience with Behavioral Advertising strongly preferred.”

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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