We are glad Google seriously wants to improve the environment, and sponsored, as its corporate blog noted, this recent two-day conference in Washington, DC. The event was designed to “showcase plug-in electric vehicles and examine how the government can support their widespread adoption.”
But it needs to reconcile this noble cause with its business practices. Here’s an excerpt from Google’s job announcement for “Industry Head-Automotive” (based in the UK):
As a Google Automotive Industry Head, you’ll be working with those who produce, market or sell products or services related to cars, trucks, boats or other transportation vehicles. This includes original equipment manufactures, third-party websites, dealers and after-market parts and accessories companies. This is a highly consultative position that reports directly to the Automotive Industry Leader. You’ll be responsible for presenting the team’s strategy and managing a team of experts to increase sales on a national level. Focusing on building strong relationships at the highest possible level, your goal is to help your automotive clients get as many of their marketable assets online in an affordable and measurable way. You’ll combine exceptional Automotive knowledge, deep industry and marketing agency relationships…to develop and close new business as well as grow existing business.
- Develop the vision and manage the sales/account strategies that will fully unlock the potential in the Automotive sector.
- Build and maintain relationships with senior-level clients, industry-specific direct advertisers and relevant agency contacts.
- Educate the Automotive industry and evangelise Google, particularly at targeted events, conferences and media opportunities….
- Develop a deep understanding of the business needs of Automotive advertisers and insights into consumer behaviour.