NebuAd’s CEO Discusses Online Targeting

“The latest in behavioral and contextual advertising technology enable marketers to personalize their messages to consumers by serving hyper-targeted and varied ad formats at every stage of the purchase cycle — ensuring that the right offer is reaching the consumer at the right time. New tools that measure engagement by the degree to which the user is engaged throughout the conversion cycle lets advertisers know what messages work. Rating systems that assign value to each consumer action throughout the funnel give advertisers a more accurate measurement of real engagement.”

Bob Dykes. NebuAd CEO. Imediaconnection. May 28, 2008

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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