It’s always useful to examine the employment listings. Here’s one from Collective Media, which claims it offers “Targeting like no other. Our comprehensive targeting capabilities are unrivaled in the industry. Not only do we have the premiere technology for content, contextual and behavioral segmentation, we have the expertise to make the most of it…By leveraging partner Personifi’s context targeting and powerful taxonomy, Collective is able to offer advanced audience behavior targeting…
- Collective tracks frequency and recency of past visits to assign a behavior segment to a user.
- Collective then targets these users across our network of publishers to extend reach to any audience segment.
- Understanding people’s interests and actions allow us to reach them at just the right time, place and with the most appropriate message.”
So in case you want to apply for Ad Operations Client Manager, you will need to appreciate that Collective’s “Ad Network Management Platform (AMP) is the revolutionary platform…to manage the thousands of sites and billions of ad impressions that run through its network each month…reaching more than 140 million unique users monthly.”
(PS: Given Collective’s use of DoubleClick, it will be interesting to see what Google’s role will eventually be).