We think this Feb. 18, 2008 article from Advertising Age discussing how “one in four media jobs have disappeared since 2000” is extremely important. Here are excerpts [subscription may be required].
“U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry. But employment in advertising/marketing-services — agencies and other firms that provide marketing and communications services to marketers — broke a record in November (769,000). Marketing consulting powered that growth…Since media employment peaked in dot-com-infused 2000, media companies have eliminated one in six jobs (167,600).
Newspapers, TV and radio all cut staffing last year. The only media sectors to add jobs: magazines (up a meager 400 jobs) and internet media companies (up 9,200)…
The big problem is newspapers, which account for half (82,800) of media jobs lost since 2000. One in four newspaper jobs have disappeared since newspaper employment peaked in 1990.
Newspapers, saddled with heavy costs of printing and distribution, last year accounted for 38% of U.S. media jobs, down from 50% in 1990.”
source: “Media Work Force Sinks to 15-Year-Low.” Bradley Johnson. Ad Age. Feb. 18,2008/
