Even Online Ad Trades See the Google/DoubleClick Privacy Threat!

excerpt: “…If the deal is passed without any restrictions, the combined Google/DoubleClick would have access to the vast majority of online data and could build profiles of users by mining data from them as they use web services and applications, track users across websites with behavioural targeting, and use ad tracking and ad serving data. The fear is that the currently two separate pots of data would be largely complementary and would make Google the Big Brother of the internet, with access to a massive pool of consumer data.”

from: Is Google becoming an online big brother? [sidebar] to:

“Privacy Issues.” Greg Brooks. NMA magazine | Published: 13.12.07 [sub required]

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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