It’s long been a concern that so many news organizations–or their parent entities–have embraced behavioral targeting (and so many other types of online marketing techniques) without clear disclosure to users, readers and viewers. There should be stories explaining what’s going on, exposing the techniques used that threaten privacy, analysis on the implications to journalism, editorials supporting reform, etc. We have covered some of these issues in our book and on this blog. But as a reminder, we run an excerpt from a Tacoda want ad for online sales manager: “TACODA®, Inc. (www.tacoda.com) is the world’s largest and most advanced behavioral targeting advertising network… Major US media partners include Dow Jones, The New York Times Company, NBC Universal, … [and] USAToday.com.”
All the news that fit to click, indeed.
