Behavioral Targeting Coming to Cable, Via Time Warner?

Time Warner recently acquired behavioral targeting firm Tacoda, in order to expand the data collection and targeting capabilities of AOL and the company’s other online properties. It seems Time Warner wants to also deploy Tacoda technology onto its vast cable network as well, raising serious privacy concerns. Here’s an excerpt from a new interview on imediaconnection with Tacoda founder Dave Morgan, who’s now helping Time Warner better use BT technologies. He was asked whether “Tacoda’s technology can be applied to the cable platform.”

He replied [my italics]:  “We do believe that BT will be applied to cable networks and we have built our business and our technology with that future in mind. What we do on the PC we certainly intend to do for the TV.”

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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