excerpt: “Google continues to garner a much larger percentage of media
spend than its percentage of searches, and thanks to a recent algorithm tweak,
now extracts greater revenue per search than any engine. (Specifically, to
reduce spam in its listings, Google made a significant change in June
regarding landing page relevancy.)

“Google’s second quarter algorithm change continued to propel its
leadership in monetizing search for large brand marketers, surpassing
Microsoft, who has historically been able to monetize search very well,
albeit with fewer eyeballs,” explained Roger Barnette, president of

In June, Google received 76% of media spend but only 60% of searches
across its network. During the same time period, Yahoo earned just 18.3%
of media spend while receiving 34% of searches across its network.”

from: “Search Spending Flat, With Google Disproportionate.” Gavin O’Malley, Jul 18, 2007. Mediapost.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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