“Donâ€™t Mess With the Net.com,” representing many of the commercial Internet companies and other groups, just launched ads in Roll Call and The Hill, two newspapers targeted to Capital Hill. The ads and website are funded by Amazon, eBay, Google, IAC (Barry Diller), Microsoft, and Yahoo!
But this well-heeled â€œNetwork Neutrality Coalitionâ€ is spending pennies, when they should be pulling out all the stops. The public deserves to know whatâ€™s at stake with our broadband future in the U.Sâ€”now! The phone and cable industries are buying TV and radio time, using online marketing at major websites (such as NYT.com) and even renting ad space on buses. This should not be just an inside the Beltway game. If Microsoft, Google and the other coalition CEOs are really as concerned about network neutrality as cited yesterday in their testimony, they will `up the ante.â€™ Or are they really ambivalent about helping to inform the American public about what is at stakeâ€”and why safeguards are needed to ensure a more democratic media future.