Google, Microsoft, Amazon et al. Good First Start, But Much More is Needed.

“Don’t Mess With the,” representing many of the commercial Internet companies and other groups, just launched ads in Roll Call and The Hill, two newspapers targeted to Capital Hill. The ads and website are funded by Amazon, eBay, Google, IAC (Barry Diller), Microsoft, and Yahoo!

But this well-heeled “Network Neutrality Coalition” is spending pennies, when they should be pulling out all the stops. The public deserves to know what’s at stake with our broadband future in the U.S—now! The phone and cable industries are buying TV and radio time, using online marketing at major websites (such as and even renting ad space on buses. This should not be just an inside the Beltway game. If Microsoft, Google and the other coalition CEOs are really as concerned about network neutrality as cited yesterday in their testimony, they will `up the ante.’ Or are they really ambivalent about helping to inform the American public about what is at stake—and why safeguards are needed to ensure a more democratic media future.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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