A Google-Cable Industry Alliance?

A quote from a Reuters story about a Google exec. complaining that the Internet has a lack of bandwidth for delivering video and multi-media. It suggests that Google’s plan to further transform the Internet into a better interactive video ad system will eventually bring it into an alliance with the phone and cable giants.

Reuters: “The Web infrastructure, and even Google’s (infrastructure) doesn’t scale. It’s not going to offer the quality of service that consumers expect,” Vincent Dureau, Google’s head of TV technology, said at the Cable Europe Congress. Google instead offered to work together with cable operators to combine its technology for searching for video and TV footage and its tailored advertising with the cable networks’ high-quality delivery of shows.”

Source: “Internet not Designed for TV, Google Warns.” Lucas van Grinsven, European Telecoms Correspondent. February 7, 2007.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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