Stupid Ads Running at [Non-commercial!] PBS: “Ancient Tea that Dissolves Belly Fat”

Hey, folks at Nova—or better yet Frontline. Better launch an investigation into the health claims originating from PBS. One of the site’s “sponsored” ads asks: “Hate Your Body Fat? Drop 1 Jean Size Every 7 Days. The Tea that Dissolves Belly Fat!”

AncientOkinawanTea’s site, which one is transported to from, claims that it “Boosts Energy and Mental Well-Being.” “Reduces Cancer Risk.” “Strengthens Your Immune System.” “Each cup of Ancient Okinawan Slimming Tea melts away stubborn bodyfat, reduces wrinkles, boosts brain power and enhances your health. Scientific Research proves it!….Not available in stores. Hurry, going fast! Normally $95.99. Today Only $37.”

The tea, so it is claimed, can help one shrink “8 Jean Sizes in 8 Weeks.” We think someone has been putting it in the water cooler at PBS HQ. But it’s their brains that have shrunk—so they cannot imagine a PBS digital environment without ads.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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