Digital Dollars to Unleash Digital Ads: the Google/YouTube takeover

This deal is about expanding the interactive advertising economy–one to one marketing, data collection, the prominent availability of video from deep-pocked interests, and an endless platform that can commercially target every taste. While a smart business move (since Google now also represents Rupert Murdoch’s MySpace/Fox, the other leading Web 2.0 site), we are concerned about the total commercialization and commodification of the Internet/digital media. We have consolidation in both old and new media with increased cross-ownership of both. There are no network neutrality rules to ensure digital lanes can operate fairly for those non-Google pocketed content providers. And they are paving cyberspace with the mentality of Madison Avenue.

We will be back with more analysis.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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