Last week Google announced it was “simplifying and updating” its privacy policies.Â As it so often does, the announcement was framed as a `we did for your good’ kind of effort.Â “[W]e want to make our policies more transparent and understandable,” it explained, noting that “most privacy policies are still too hard to understand.” But as so often with Google and other online marketers, you have to both read between the digital lines and also analyze what’s really going on.
The Google Display Network helps advertisers and agencies achieve performance at scale by delivering relevant, accountable ads to their target audiencesâ€”in more places, more often…Precisely target your audience: The Google Display Network’s technology enables you to find customers based on their interests, sites they visit and when they’re engaging with relevant content via contextual targeting, or show specific messages to users who’ve already visited your site with remarketing…The Google Display Network provides opportunities to advertise in all such environmentsâ€”feeds, games, mobile, social networks and video streamsâ€” enabling you to create an immersive experience for your audience.
We get excited by display advertising for a number of reasons…Teracentâ€™s technology can automatically tailor and select the creative elements in an ad, and adjust them based on location, language, weather and even the past performance of ads, to show the optimal ad.Â Weâ€™re focused on helping advertisers get the best results from their campaignsâ€”by enabling creative branding campaigns, precise targeting, wide reach and effective measurement. Over recent years, weâ€™ve added a ton of new features to YouTube and the Google Display Network, to help advertisers getâ€”and measureâ€”the results theyâ€™re after. From remarketing to Campaign Insights to video targeting on YouTube, weâ€™re building tools that are helping advertisers get great results and enabling them to run some of the most amazing ad campaigns the world has ever seen.