Here’s what AOL says it can do for marketers who want to target users [excerpt]:
You wouldn’t order pizza from a bank. So why would you try to sell a luxury travel package to a high school student?…
Behavioral targeting
Target consumers based on what they read – and where they click.
Audience behaviors: Hit your audience sweet spot. AOL Advertising observes consumer behavior (anonymously) across thousands of websites, then organizes people into groups based on their interests. Choose from over 350 pre-packaged audiences…With our LeadBack suite, you can retarget consumers who have… – Visited your website (Advertiser LeadBack)
– Seen or clicked on your ad creative (Creative LeadBack)
– Visited a webpage that you’re sponsoring (Sponsorship LeadBack)
– NOT visited your website – a great way to reach more unique visitors (Reverse LeadBack)…Demographic/Household: Target individuals, households or sites based on user registration data.
– Survey-Based: Target users based on their responses to consumer survey questions (e.g., MRI).
– Purchase-Based: Target users based on products they’ve purchased…Look-Alike Modeling: Target users who exhibit similar characteristics to your customers (or other valuable audiences).
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and AOL Advertising also says that “we live and breathe data…AOL’s new content management system, Seed, uses advanced algorithms to measure consumer demand and determine the next hot topics.”
