At a discussion on social media in London last week on “Understanding Social Graph Optimisation,” [meaning how to better target and monetize users], one of the topics was whether users should be financially compensated when their data is harvested for commercial exploit (such as for marketing). What did Facebook’s executive on the panel say? According to one post covering the event, ”
Trevor Johnson, Head of Strategy and Planning, EMEA at Facebook made it clear that Facebook users get enough value back simply from the user experience gained by being on Facebook. He described how users gain “egotistical value”.
