Not enough is known about Google’s mobile plans. Here’s an excerpt from New Media Age [UK] magazine from May 2008:
“Google is tweaking its mobile offering to encourage people to perform more searches. It has also increased the options available to advertisers by launching mobile image ads. These are keyword-targeted, priced on a cost-per-click (CPC) basis, and must link to a mobile web page. Google will only show one image ad per page, and lets publishers choose to show text ads, image ads or a mix.
Christian Hernandez Gallardo, head of distribution partnerships for Google, says there’s increased demand from publishers…He expects that advertising will be a key component to raising awareness and says many big content providers are already reaping the benefits of this approach. “They’re buying a lot of keywords and ads on Google to drive traffic.”
Another key ingredient for Google is location, which could lead to a further inventory opportunity on which advertisers could bid for prime position. “If you search for ‘pizza London’, we’ll capture that as your location and use it as a weight to your searches,” Gallardo says.”
source: Search Pattern. Peggy Anne Salz. NMA Magazine. May 8, 2008
