Mobile Marketer, an excellent mobile trade publication, just published a 2009 “Mobile Advertising Essentials” guide. In the section titled “What to Look For in a Mobile Advertising Partner,” it summarizes the kinds of targeting marketers should expect. Here’s an excerpt:
“Mobile advertising partners should offer a wide array of targeting capabilities, the most common which include: Age, Gender, Race/ethncity, Level of education, Socio-economic status, Location, Carrier, Handset manufacturer and type, Handset platform or operating system, Handset capabilities (i.e. Web-enabled or vide-enabled), Time of day, Day of week.”
