Although not yet on the FTC website, CDD/USPIRG filed comments in the proceeding. They are available here. Our submission makes clear the commission must immediately enact policies to protect consumers and the public, especially to protect their health/medical, financial and family information. It provides, I hope, a very good overview and rich detail on the latest digital marketing developments that threaten privacy and consumer autonomy.
With european privacy regulators also now looking into behavioral targeting and interactive marketing, there is growing awareness on both sides of the Atlantic about these powerful privacy threats. Hold on IAB, wherever you are, it’s going to be a bumpy ride!
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