Newspaper lobby [NAA] trying to hide behind First Amendment as its members threaten privacy via behavioral targeting

That’s the headline from what the Newspaper Association of America (NAA) is basically saying to the FTC, in comments filed for the agency’s online advertising and consumer privacy proceeding. We don’t have time this weekend to respond in full to such absurd claims. All we want to say is that the NAA is the same group which has campaigned for FCC media deregulation and consolidation policies. We believe the NAA’s short-sighted and self-serving efforts has contributed to the newspaper biz’s meltdown.

Any reasonable person should see that giving readers and users [hello newspapers losing audience] control over their data and information is not a First Amendment conflict. The news media that end up on the wrong side of the privacy debate will further lose readers and supporters. We will be back to this topic next week. By the way, the FTC has not yet put up the CDD and USPIRG comments. But they are available (along with the coalition of children’s health and advocacy group filing) at:www.democraticmedia.org

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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