Take a look at this video featuring Doubleclick’s Rob Victor, Product Manager for Emerging Tech. He discusses the future of mobile and other online marketing issues. One of our favorite lines is: “the challenge facing interactive marketers is getting reliable data from multiple types of media.” [We can imagine who will have such “reliable data” if the FTC permits the merger to go through].
Another excerpt from the interview with Mr. Victor, which gives a glimpse of where it’s all going (not that the industry needs to be reminded. Just the FTC and the public): “At Doubleclick, what we’re doing is creating the opportunity for publishers to sell mobile advertising more reliably. So that means allowing publishers to do ad campaigns which are image banners, combination ads, as well as destination pages for advertisers. But even when they can buy those type of ads, the issue facing them is what happens when you want to start adding an SMS campaign into that, have some sort of call to action–a short code. Buying beyond the standard banner and doing a proper media mix is going to be quite challenging.”
