We believe Google is telling reporters and others that the FTC staff have said the merger is approved. Our information is that’s not true at all. If Google is engaging in such a PR campaign, it’s another indication that corporate lobbying goals–not honest debate–is more important to its leadership and culture. Of course, the commission prohibits such information being told to the merger-related parties and the public. Our sources tell us that the staff is only half-way through its review. And that’s before the EC begins what we hope will be an intense analysis of Google’s market position–including the data it will have unfettered access to, if a Doubleclick deal is approved.
But back to Doubleclick. Last Spring, it unveiled a new “brand” identity, declaring itself the “Nerve Center of Digital Marketing.” The company proclaimed that it was “the premier provider of digital advertising technology and services…serving the world’s leading buyers and sellers of digital media.” And just to remind the good folks over at the FTC. Here’s how the company describes itself: “The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.”
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