excerpt: “Google gets nearly all of its revenue from selling text-based
ads that appear near search results. But about half the market is made up
of graphical display ads, also known as banner or branding ads. The
display ad market is too big for Google to ignore, said Susan Wojcicki, a
Google product manager, during the meeting.
“We are focused on the branding market,” she said.
The online ad market is “search and display — and there isn’t a lot after
that,” she said.”
from: Video, Cell, Display Ads Get More Google Focus. Investor’s Business Daily. Aug. 2, 2007.
