Here’s something we’ve read aloud to policymakers and others this week. “However, what makes recent developments in behavioral targeting so exciting is that marketers are now better able to identify individual customers based on their expressed (and unexpressed) interests and desires just by watching them as they visit web sites and do what it is they do.”
from: Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People With the Right Ads at the Right Time. Rob Graham. Learningcraft Press. 2006.
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