excerpt: …RSS technology company FeedBurner is guaranteed loads of extra consumer and publisher data, along with new strategies for monetizing and optimizing its delivery systems… WITH THE ACQUISITION OF FEEDBURNER last week, Google secured a wealth of media syndication analytics, and access to a distribution channel with latent ad opportunities.
“From the advertising side, there’s a lot of room ahead in terms of monetization and optimization, which Google is going to expose us to,” Hill said during a conversation with OnlineMediaDaily on Thursday. “We’ll be learning how to incorporate their analytics and monetization strategies for advertisers.”
Much remains to be learned about RSS users and their consumption habits, according to Hill.
“The way to understand demographics has been to work with publishers, survey their audiences, and try to get representative sample sizes,” he said. “Google does some of the same things around AdSense content, so we’ll be able to combine our information and make progress faster.”…
FeedBurner has serviced nearly 432,000 publishers worldwide, according to Dick Costolo, FeedBurner CEO and co-founder. Additionally, the company is delivering 67 million subscriptions per day and counting.
“Feedburner Ad Leader on what Google Deal Means.” Gavin O’Malley. Online Media Daily. June 8, 2007
