Google Tags YouTube Videos to Make them Advertiser Friendly

via 77lab [May 17, 2007]:

“As soon as the content tags of YouTube videos are objectively verified by the new Google team, advertisers can target specific groups of people interested in certain themes, such as independent movies, videogames, or cola (and mentos). Marketers can then attach advertisements to certain tags, much like they now attach advertisements to site content keywords.

Google is putting together a team of ‘video content verifiers’, who will have the task of checking YouTube videos for having the right tags, a spokesperson for Google told 77Lab yesterday. This will make sure the videos have the content that is described by the tags and can sort the videos for marketers’ sake. It seems there is a long way to go before videos can be placed in categories automatically but Google recognizes the importance of verifying the content of YouTube’s videos.”

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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